Zay Flowers or Kyle Williams: who should I start?

Where the draft room stands

Drafters have formed no consensus on Zay Flowers: he carries no ADP, and the board ranks him 158th overall on the rest of his evidence.

In 2QB drafts he goes at ADP 42.

Drafters have formed no consensus on Kyle Williams: he carries no ADP, and the board ranks him 165th overall on the rest of his evidence.

What the sportsbooks price

The books have Zay Flowers at 2.9 PPR points a game off 1 market across 3 books. That is 30 percent of what a wide receiver's price needs, so it is a fragment of one rather than a projection.

The books have Kyle Williams at 0.6 PPR points a game off 1 market across 14 books. That is 30 percent of what a wide receiver's price needs, so it is a fragment of one rather than a projection.

Zay Flowers's price is not complete, so the two figures are not set against each other here.

This season through Week 1

Through Week 1, Zay Flowers has been on the field for 29 percent of BAL snaps, drawn 25 percent of the targets and had 0 percent of the red zone chances.

He has taken 1 of the offence's 6 third down targets, had 0 of its 4 chances inside the five and seen 0 of its 4 two minute targets.

His 6 targets have averaged 15.2 air yards.

In Week 1 against IND he caught 5 of 6 targets for 150 yards and scored 1 touchdown.

Through Week 1, Kyle Williams has been on the field for 17 percent of NE snaps, drawn 0 percent of the targets and had 0 percent of the red zone chances.

He has taken 0 of the offence's 11 third down targets, had 0 of its 1 chance inside the five and seen 0 of its 6 two minute targets.

In Week 1 against SEA he was not given the ball.

Their 2025 seasons

In 2025 Zay Flowers played 17 games and scored 243.3 PPR points, 14.3 a game, finishing WR7.

He caught 86 of 118 targets for 1211 yards and 5 touchdowns, with 10 red zone targets.

That came to 6.9 targets a game, a 73 percent catch rate and 14.1 yards a catch.

He was on the field for 86 percent of the snaps in the games he played.

In 2025 Kyle Williams played 17 games and scored 49.2 PPR points, 2.9 a game, finishing WR112.

He caught 10 of 21 targets for 209 yards and 3 touchdowns, with 0 red zone targets.

That came to 1.2 targets a game, a 48 percent catch rate and 20.9 yards a catch.

He was on the field for 30 percent of the snaps in the games he played.

Both were available for 17 games that season.

Head to head

In 2025 Zay Flowers scored 14.3 PPR points a game and Kyle Williams 2.9, 11.4 a game between them.

Zay Flowers finished WR7 that year and Kyle Williams WR112.

Zay Flowers had 97 more targets than Kyle Williams, 118 to 21.

Zay Flowers had 1002 more receiving yards than Kyle Williams, 1211 to 209.

This season Zay Flowers holds the bigger snap share, 29 percent against 17 percent.

This season Zay Flowers holds the bigger target share, 25 percent against 0 percent.

Byes and availability

Zay Flowers is off in Week 13 and Kyle Williams in Week 11, so either can cover the other's bye.

Zay Flowers is listed as doubtful on the injury report.