Cole Kmet or Zachariah Branch: who should I start in Week 6?

The market-based projections

Cole Kmet's market-based projection is 3.4 PPR points a game, built from 3 markets across 13 market sources. That is the 137th highest figure of the 166 players with a market-based projection.

Zachariah Branch's market-based projection is 3.2 PPR points a game, built from 3 markets across 13 market sources. That is the 141st highest figure of the 166 players with a market-based projection.

Where the draft room stands

Drafters have formed no consensus on Cole Kmet: he carries no ADP, and the board ranks him 150th overall on the rest of his evidence.

Drafters have formed no consensus on Zachariah Branch: he carries no ADP, and the board ranks him 151st overall on the rest of his evidence.

This season through Week 5

Through Week 5, Cole Kmet has been on the field for 61 percent of CHI snaps, drawn 6 percent of the targets and had 0 percent of the red zone chances.

He has taken 3 of the offence's 43 third down targets, had 0 of its 26 chances inside the five and seen 1 of its 28 two minute targets.

His 9 targets have averaged 8.6 air yards.

In Week 3 against PHI he caught 0 of 1 target for 0 yards and did not score.

In Week 4 against NYJ he caught 2 of 2 targets for 13 yards and did not score.

In Week 5 against GB he caught 1 of 2 targets for 8 yards and did not score.

Through Week 5, Zachariah Branch has been on the field for 22 percent of ATL snaps, drawn 6 percent of the targets and had 0 percent of the red zone chances.

He has taken 2 of the offence's 40 third down targets, had 0 of its 12 chances inside the five and seen 1 of its 16 two minute targets.

His 8 targets have averaged 0.3 air yards.

In Week 3 against GB he caught 1 of 2 targets for 7 yards and did not score.

In Week 4 against NO he caught 2 of 2 targets for 10 yards and did not score.

In Week 5 against BAL he caught 2 of 2 targets for 15 yards and did not score.

Their 2025 seasons

In 2025 Cole Kmet played 16 games and scored 78.7 PPR points, 4.9 a game, finishing TE36.

He caught 30 of 48 targets for 347 yards and 2 touchdowns, with 6 red zone targets.

That came to 3.0 targets a game, a 63 percent catch rate and 11.6 yards a catch.

He was on the field for 69 percent of the snaps in the games he played.

Zachariah Branch is a rookie, so there is no NFL season behind him to price him against.

Side by side

Cole Kmet is a tight end and Zachariah Branch a wide receiver, so the question is which slot you fill first rather than which of them is better.

What would change the answer

0.3 points a game is the entire case. The market restates it every week, and a line that moves moves the order with it.

The draft market is the half that is missing: when the consensus sample holds these two again it can order them differently from the projection, and this page will follow the sample rather than the market-based projection when it does.