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Should I start Cody White or Jacob Cowing in Week 7?

Updated Oct 20, 6:11 AM ET.

Week 7 verdict

Market projects
4.0
recent weeks avg
Upside
Limited
5 of 100 at WR
Snap share
33%
Through Week 6
Target share
8%
Through Week 6

WR · SF · at ATL

Market projects
3.0
recent weeks avg
ATL D vs WR
37.0
6th most to WRs (2026)
Upside
Moderate
49 of 100 at WR
Snap share
30%
Through Week 6
Target share
3%
Through Week 6
Start White or Cowing? The full Week 7 breakdown

Start Cody White: 49 percent of the snaps and 10 percent of the targets over their last 3 games, against Jacob Cowing's 36 percent of the snaps and 6 percent of the targets. No market projection is posted on either of them this week, so this is a usage call, and a lower confidence one than a call made on a projection. What follows is what each of them has done.

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More fantasy football tools and rankings, all built from the same board.

Neither man carries a season projection right now, so this is their usage this season and their last full season's numbers, side by side.

WR · LV · bye unlisted

2026 vs anytime td line 2-3

Overall rank
not on the board

WR · SF · bye unlisted

2026 vs anytime td line 0-6

Overall rank
not on the board

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The gap

  • Board size297 draftable players

Draft data is not current for these two, so the figures that depend on it are left out. The call above comes from each player's usage.

Where the draft room stands

Our board does not carry Cody White at all right now: live drafts have stopped taking him and there is no player market on him this week, so he has no rank, no tier and no ADP here.

Our board does not carry Jacob Cowing at all right now: live drafts have stopped taking him and there is no player market on him this week, so he has no rank, no tier and no ADP here.

The market-based projections

No season market is posted for Cody White, so the only market valuing him on this page is the draft room.

No season market is posted for Jacob Cowing, so the only market valuing him on this page is the draft room.

Neither carries a posted market, so this page rests on the draft room and on what the two have already done.

This season so far

Through Week 6, Cody White has been on the field for 35 percent of LV snaps, drawn 8 percent of the targets and had 8 percent of the red zone chances.

He has taken 5 of the offence's 61 third down targets, had 2 of its 15 chances inside the five and seen 2 of its 36 two minute targets.

His 16 targets have averaged 10.1 air yards.

In Week 4 against KC he caught 2 of 4 targets for 36 yards and did not score.

In Week 5 against NE he caught 2 of 4 targets for 44 yards and did not score.

In Week 6 against BUF he caught 0 of 2 targets for 0 yards and did not score.

Through Week 5, Jacob Cowing has been on the field for 31 percent of SF snaps, drawn 4 percent of the targets and had 0 percent of the red zone chances.

He has taken 3 of the offence's 35 third down targets, had 0 of its 14 chances inside the five and seen 1 of its 21 two minute targets.

His 5 targets have averaged 14.8 air yards.

In Week 3 against ARI he caught 0 of 2 targets for 0 yards and did not score.

In Week 4 against DEN he carried 1 time for 2 yards, caught 0 of 1 target for 0 yards and did not score.

In Week 5 against SEA he caught 1 of 2 targets for 9 yards and did not score.

Their 2025 seasons

In 2025 Cody White played 10 games and scored 18.0 PPR points, 1.8 a game.

He caught 3 of 4 targets for 90 yards and 1 touchdown, with 0 red zone targets.

That came to 0.4 targets a game, a 75 percent catch rate and 30.0 yards a catch.

He was on the field for 27 percent of the snaps in the games he played.

The season feed carries no line for Jacob Cowing in the last completed season.

Head to head

This season Cody White holds the bigger snap share, 35 percent against 31 percent.

This season Cody White holds the bigger target share, 8 percent against 4 percent.

Both players in full

Week 7 on the board