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Should I start CeeDee Lamb or Zachariah Branch in Week 7?

Updated Oct 20, 6:11 AM ET.

Start CeeDee Lamb: 76 percent of the snaps and 27 percent of the targets over their last 3 games, against Zachariah Branch's 20 percent of the snaps and 8 percent of the targets. No market projection is posted on either of them this week, so this is a usage call, and a lower confidence one than a call made on a projection. What follows is what each of them has done.

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Neither man carries a season projection right now, so this is their usage this season and their last full season's numbers, side by side.

WR30 · DAL · bye 14

2026 vs anytime td line 3-3

Market-based projection
18.5 pts a game Wk 6 price
Overall rank
76

WR33 · ATL · bye 11

2026 vs anytime td line 0-6

Market-based projection
3.3 pts a game Wk 6 price
Overall rank
82

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The gap

  • Board size297 draftable players

Draft data is not current for these two, so the figures that depend on it are left out. The call above comes from each player's usage.

Where the draft room stands

Live drafts hold no current pick on CeeDee Lamb, and the board ranks him 76th overall on the rest of his evidence.

Live drafts hold no current pick on Zachariah Branch, and the board ranks him 82nd overall on the rest of his evidence.

The market-based projections

The market-based projection for CeeDee Lamb is 3.5 PPR points a game off 1 market across 6 market sources. That is 30 percent of what a wide receiver's projection needs, so it is a fragment of one rather than a projection.

No season market is posted for Zachariah Branch, so the only market valuing him on this page is the draft room.

This season through Week 6

Through Week 6, CeeDee Lamb has been on the field for 77 percent of DAL snaps, drawn 29 percent of the targets and had 15 percent of the red zone chances.

He has taken 19 of the offence's 56 third down targets, had 3 of its 24 chances inside the five and seen 11 of its 41 two minute targets.

His 69 targets have averaged 9.8 air yards.

In Week 4 against HOU he carried 1 time for -6 yards, caught 17 of 21 targets for 189 yards and scored 1 touchdown.

In Week 5 against TB he caught 2 of 5 targets for 9 yards and did not score.

In Week 6 against GB he caught 9 of 18 targets for 70 yards and did not score.

Through Week 6, Zachariah Branch has been on the field for 22 percent of ATL snaps, drawn 6 percent of the targets and had 0 percent of the red zone chances.

He has taken 2 of the offence's 47 third down targets, had 0 of its 13 chances inside the five and seen 1 of its 18 two minute targets.

His 10 targets have averaged 1.1 air yards.

In Week 4 against NO he caught 2 of 2 targets for 10 yards and did not score.

In Week 5 against BAL he caught 2 of 2 targets for 15 yards and did not score.

In Week 6 against CHI he caught 2 of 2 targets for 9 yards and did not score.

Their 2025 seasons

In 2025 CeeDee Lamb played 14 games and scored 200.9 PPR points, 14.4 a game, finishing WR22.

He caught 75 of 117 targets for 1077 yards and 3 touchdowns, with 17 red zone targets.

That came to 8.4 targets a game, a 64 percent catch rate and 14.4 yards a catch.

He was on the field for 75 percent of the snaps in the games he played.

Zachariah Branch is a rookie, so there is no NFL season behind him to price him against.

Head to head

This season CeeDee Lamb holds the bigger snap share, 77 percent against 22 percent.

This season CeeDee Lamb holds the bigger target share, 29 percent against 6 percent.

Byes and availability

CeeDee Lamb is off in Week 14 and Zachariah Branch in Week 11, so either can cover the other's bye.

Both players in full

Week 7 on the board

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