Should I start Matthew Golden or Zachariah Branch in Week 7?

Where the draft room stands

Live drafts hold no current pick on Matthew Golden, and the board ranks him 14th overall on the rest of his evidence.

Live drafts hold no current pick on Zachariah Branch, and the board ranks him 90th overall on the rest of his evidence.

The market-based projections

Matthew Golden's market-based projection is 14.9 PPR points a game, built from 3 markets across 7 market sources. That is the 16th highest figure of the 161 players with a market-based projection.

No season market is posted for Zachariah Branch, so the only market valuing him on this page is the draft room.

This season through Week 6

Through Week 6, Matthew Golden has been on the field for 83 percent of GB snaps, drawn 26 percent of the targets and had 17 percent of the red zone chances.

He has taken 22 of the offence's 64 third down targets, had 1 of its 15 chances inside the five and seen 9 of its 32 two minute targets.

His 57 targets have averaged 14.3 air yards.

In Week 4 against TB he carried 1 time for 6 yards, caught 3 of 7 targets for 21 yards and scored 1 touchdown.

In Week 5 against CHI he caught 6 of 7 targets for 123 yards and did not score.

In Week 6 against DAL he caught 6 of 13 targets for 104 yards and scored 1 touchdown.

Through Week 6, Zachariah Branch has been on the field for 22 percent of ATL snaps, drawn 6 percent of the targets and had 0 percent of the red zone chances.

He has taken 2 of the offence's 47 third down targets, had 0 of its 13 chances inside the five and seen 1 of its 18 two minute targets.

His 10 targets have averaged 1.1 air yards.

In Week 4 against NO he caught 2 of 2 targets for 10 yards and did not score.

In Week 5 against BAL he caught 2 of 2 targets for 15 yards and did not score.

In Week 6 against CHI he caught 2 of 2 targets for 9 yards and did not score.

Their 2025 seasons

In 2025 Matthew Golden played 14 games and scored 70.0 PPR points, 5.0 a game, finishing WR89.

He caught 29 of 44 targets for 361 yards and 0 touchdowns, with 2 red zone targets.

That came to 3.1 targets a game, a 66 percent catch rate and 12.4 yards a catch.

He was on the field for 50 percent of the snaps in the games he played.

Zachariah Branch is a rookie, so there is no NFL season behind him to price him against.

Head to head

This season Matthew Golden holds the bigger snap share, 83 percent against 22 percent.

This season Matthew Golden holds the bigger target share, 26 percent against 6 percent.

Byes and availability

Both are off in Week 11, so a roster holding the pair has that one week to cover twice.

What would change the answer

Zachariah Branch has no posted market, so one half of the evidence on this page exists for only one of them.