Should I start Jacob Cowing or Tory Horton in Week 7?
Updated Oct 20, 5:51 AM ET. Week 8 answers post Tuesday.
Week 7 verdict
Start Jacob Cowing over Tory Horton
- Market projects
- 3.0
- recent weeks avg
- ATL D vs WR
- 37.0
- 6th most to WRs (2026)
- Snap share
- 30%
- Through Week 6
- Target share
- 3%
- Through Week 6
- Market projects
- 2.6
- recent weeks avg
- Snap share
- 28%
- Through Week 6
- Target share
- 5%
- Through Week 6
Start Jacob Cowing: 36 percent of the snaps and 6 percent of the targets over their last 3 games, against Tory Horton's 29 percent of the snaps and 6 percent of the targets. No market projection is posted on either of them this week, so this is a usage call, and a lower confidence one than a call made on a projection. What follows is what each of them has done.
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More fantasy football tools and rankings, all built from the same board.
Neither man carries a season projection right now, so this is their usage this season and their last full season's numbers, side by side.
WR · SF · bye unlisted
2026 vs anytime td line 0-6
- Overall rank
- not on the board
WR · SEA · bye unlisted
2026 vs anytime td line 1-4
- Overall rank
- not on the board
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The gap
- Board size297 draftable players
Draft data is not current for these two, so the figures that depend on it are left out. The call above comes from each player's usage.
Where the draft room stands
Our board does not carry Jacob Cowing at all right now: live drafts have stopped taking him and there is no player market on him this week, so he has no rank, no tier and no ADP here.
Our board does not carry Tory Horton at all right now: live drafts have stopped taking him and there is no player market on him this week, so he has no rank, no tier and no ADP here.
The market-based projections
No season market is posted for Jacob Cowing, so the only market valuing him on this page is the draft room.
No season market is posted for Tory Horton, so the only market valuing him on this page is the draft room.
Neither carries a posted market, so this page rests on the draft room and on what the two have already done.
This season so far
Through Week 5, Jacob Cowing has been on the field for 31 percent of SF snaps, drawn 4 percent of the targets and had 0 percent of the red zone chances.
He has taken 3 of the offence's 35 third down targets, had 0 of its 14 chances inside the five and seen 1 of its 21 two minute targets.
His 5 targets have averaged 14.8 air yards.
In Week 3 against ARI he caught 0 of 2 targets for 0 yards and did not score.
In Week 4 against DEN he carried 1 time for 2 yards, caught 0 of 1 target for 0 yards and did not score.
In Week 5 against SEA he caught 1 of 2 targets for 9 yards and did not score.
Through Week 6, Tory Horton has been on the field for 28 percent of SEA snaps, drawn 5 percent of the targets and had 2 percent of the red zone chances.
He has taken 3 of the offence's 45 third down targets, had 0 of its 17 chances inside the five and seen 1 of its 29 two minute targets.
His 9 targets have averaged 8.4 air yards.
In Week 4 against LAC he caught 1 of 1 target for 6 yards and scored 1 touchdown.
In Week 5 against SF he was not given the ball.
In Week 6 against DEN he caught 1 of 5 targets for 13 yards and did not score.
Their 2025 seasons
The season feed carries no line for Jacob Cowing in the last completed season.
In 2025 Tory Horton played 8 games and scored 65.1 PPR points, 8.1 a game, finishing WR96.
He caught 13 of 22 targets for 161 yards and 5 touchdowns, with 4 red zone targets.
That came to 2.8 targets a game, a 59 percent catch rate and 12.4 yards a catch.
He was on the field for 47 percent of the snaps in the games he played.
Head to head
This season Jacob Cowing holds the bigger snap share, 31 percent against 28 percent.
This season Tory Horton holds the bigger target share, 5 percent against 4 percent.
Both players in full
Week 7 on the board
- Is Jacob Cowing playing Week 7?
- Is Tory Horton playing Week 7?
- 49ers depth chart
- Seahawks depth chart
- Week 7 WR rankings
- Week 7 fantasy rankings
- Week 7 start or sit
- Week 7 waiver wire
- Week 7 trade value chart
- Fantasy football rankings
- Start 'em sit 'em Week 7
- Waiver wire pickups
- Fantasy sleepers
- Rest of season rankings
- Week 7 kicker rankings
- Week 7 defense rankings