Start Jacob Cowing or Tory Horton? Week 7

Our Week 7 call

Start Jacob Cowing over Tory Horton in Week 7.

Market-based projections have Jacob Cowing at 3.0 points and Tory Horton at 2.6, a gap of 0.5. That is inside the noise of a single catch, so treat it as close to a coin flip. No player market is posted for Jacob Cowing this week yet, so his 3.0 is the average of his market-based projections in Weeks 4 and 6 (2.0 and 4.0); the call is rebuilt when his market posts. No player market is posted for Tory Horton this week yet, so his 2.6 is the average of his market-based projections in Weeks 4 and 5 (2.0 and 3.1); the call is rebuilt when his market posts.

What the market projects

No Week 7 player market is posted for Jacob Cowing yet. His market-based projections were 2.0 and 4.0 points in Weeks 4 and 6, an average of 3.0, which stands in until his Week 7 market posts.

No Week 7 player market is posted for Tory Horton yet. His market-based projections were 2.0 and 3.2 points in Weeks 4 and 5, an average of 2.6, which stands in until his Week 7 market posts.

The market-based projection for Tory Horton is 0.1 touchdowns (7 market sources).

That puts Jacob Cowing 0.5 points ahead of Tory Horton on these projections.

Week 7 matchups

Jacob Cowing and SF visit ATL on Sunday at 1:00 PM ET.

ATL allowed 37.7 fantasy points a game to WRs this season over 5 games, the 6th most in the league.

Receivers caught passes for 181 yards and 0.8 touchdowns a game against ATL.

Injury status

Jacob Cowing is not on the injury report.

Tory Horton is not on the injury report.

Usage before Week 7

Through Week 5, Jacob Cowing played 31 percent of SF snaps, drew 4 percent of the targets, earned 7 percent of the air yards and had 0 percent of the red zone chances.

Jacob Cowing, Week 2 against MIA: 24 of 52 snaps, 0 targets and 0 catches for 0 yards.

Jacob Cowing, Week 3 against ARI: 17 of 54 snaps, 2 targets and 0 catches for 0 yards.

Jacob Cowing, Week 4 against DEN: 21 of 66 snaps, 1 carry for 2 yards, 1 target and 0 catches for 0 yards.

Jacob Cowing, Week 5 against SEA: 26 of 60 snaps, 2 targets and 1 catch for 9 yards.

Through Week 6, Tory Horton played 28 percent of SEA snaps, drew 5 percent of the targets, earned 6 percent of the air yards and had 2 percent of the red zone chances.

Tory Horton, Week 3 against WAS: 15 of 67 snaps, 3 targets and 3 catches for 48 yards.

Tory Horton, Week 4 against LAC: 10 of 60 snaps, 1 target and 1 catch for 6 yards, 1 touchdown.

Tory Horton, Week 5 against SF: 11 of 63 snaps, 0 targets and 0 catches for 0 yards.

Tory Horton, Week 6 against DEN: 39 of 85 snaps, 5 targets and 1 catch for 13 yards.

Their 2025 seasons

In 2025, Tory Horton played 8 games for SEA and scored 65.1 PPR points, 8.1 a game, finishing WR96.

He caught 13 of 22 targets for 161 yards and 5 touchdowns, with 4 red zone targets and 128 air yards.

He was on the field for 47 percent of the offense's snaps in the games he played.

Their other Week 7 calls

• Start Jacob Cowing over Bo Melton.
• Start Jacob Cowing over Calvin Ridley.
• Start Cody White over Jacob Cowing.
• Start Tory Horton over Bo Melton.
• Start Tory Horton over Calvin Ridley.
• Start Elic Ayomanor over Tory Horton.