Start Cooper Kupp or Isaiah Williams? Week 7

Our Week 7 call

Start Cooper Kupp over Isaiah Williams in Week 7.

Market-based projections have Cooper Kupp at 6.3 points and Isaiah Williams at 5.9, a gap of 0.4. That is inside the noise of a single catch, so treat it as close to a coin flip. No player market is posted for Cooper Kupp this week yet, so his 6.3 is the average of his market-based projections in Weeks 4 and 5 (6.3 and 6.2); the call is rebuilt when his market posts. No player market is posted for Isaiah Williams this week yet, so his 5.9 is the average of his market-based projections in Weeks 4 and 5 (5.8 and 6.0); the call is rebuilt when his market posts.

What the market projects

No Week 7 player market is posted for Cooper Kupp yet. His market-based projections were 6.3 and 6.2 points in Weeks 4 and 5, an average of 6.3, which stands in until his Week 7 market posts.

No Week 7 player market is posted for Isaiah Williams yet. His market-based projections were 5.8 and 6.0 points in Weeks 4 and 5, an average of 5.9, which stands in until his Week 7 market posts.

That puts Cooper Kupp 0.4 points ahead of Isaiah Williams on these projections.

Week 7 matchups

Cooper Kupp and SEA host KC on Sunday at 8:20 PM ET.

KC allowed 21.0 fantasy points a game to WRs this season over 4 games, the fewest in the league.

Receivers caught passes for 109 yards and no touchdowns a game against KC.

Isaiah Williams and NYJ host MIA on Sunday at 1:00 PM ET.

MIA allowed 23.2 fantasy points a game to WRs this season over 5 games, the 2nd fewest in the league.

Receivers caught passes for 110 yards and 0.4 touchdowns a game against MIA.

By points allowed to the position, Isaiah Williams has the softer matchup.

Injury status

Cooper Kupp is not on the injury report.

Isaiah Williams is not on the injury report.

Usage before Week 7

Through Week 6, Cooper Kupp played 69 percent of SEA snaps, drew 13 percent of the targets, earned 15 percent of the air yards and had 4 percent of the red zone chances.

Cooper Kupp, Week 3 against WAS: 45 of 67 snaps, 5 targets and 4 catches for 46 yards, 1 touchdown.

Cooper Kupp, Week 4 against LAC: 34 of 60 snaps, 2 targets and 1 catch for 13 yards.

Cooper Kupp, Week 5 against SF: 51 of 63 snaps, 3 targets and 2 catches for 15 yards.

Cooper Kupp, Week 6 against DEN: 72 of 85 snaps, 10 targets and 5 catches for 50 yards.

Through Week 6, Isaiah Williams played 75 percent of NYJ snaps, drew 8 percent of the targets, earned 10 percent of the air yards and had 3 percent of the red zone chances.

Isaiah Williams, Week 3 against DET: 59 of 66 snaps, 2 targets and 1 catch for 21 yards.

Isaiah Williams, Week 4 against CHI: 30 of 32 snaps, 3 targets and 2 catches for 73 yards, 1 touchdown.

Isaiah Williams, Week 5 against CLE: 43 of 70 snaps, 1 carry for 3 yards, 2 targets and 1 catch for 16 yards.

Isaiah Williams, Week 6 against NE: 1 carry for 4 yards, 0 targets and 0 catches for 0 yards.

Their 2025 seasons

In 2025, Cooper Kupp played 16 games for SEA and scored 117.3 PPR points, 7.3 a game, finishing WR53.

He caught 47 of 70 targets for 593 yards and 2 touchdowns, with 12 red zone targets and 300 air yards.

He was on the field for 76 percent of the offense's snaps in the games he played.

In 2025, Isaiah Williams played 15 games for NYJ and scored 58.7 PPR points, 3.9 a game, finishing WR98.

He caught 26 of 36 targets for 193 yards and 0 touchdowns, with 1 red zone target and 74 air yards.

He was on the field for 36 percent of the offense's snaps in the games he played.

Their other Week 7 calls

• Start Cooper Kupp over Brycen Tremayne.
• Start Courtland Sutton over Cooper Kupp.
• Start Cooper Kupp over DeMario Douglas.
• Start Isaiah Williams over Brycen Tremayne.
• Start DeMario Douglas over Isaiah Williams.
• Start Isaiah Williams over Efton Chism III.