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Should I start Kevin Coleman Jr. or Isaiah Williams in Week 10?

Updated Nov 10, 1:11 PM ET.

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Start Isaiah Williams: 33 percent of the snaps and 1 percent of the targets over their last 3 games, against Kevin Coleman Jr.'s 20 percent of the snaps and 6 percent of the targets. No market projection is posted on either of them this week, so this is a usage call, and a lower confidence one than a call made on a projection. What follows is what each of them has done.

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Neither man carries a season projection right now, so this is their usage this season and their last full season's numbers, side by side.

Kevin Coleman Jr.

WR85 · MIA · bye 6

2026 vs anytime td line 2-6

Overall rank
194

Isaiah Williams

WR · NYJ · bye unlisted

2026 vs anytime td line 2-7

Overall rank
not on the board

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The gap

  • Board size307 draftable players

Draft data is not current for these two, so the figures that depend on it are left out. The call above comes from each player's usage.

Where the draft room stands

Live drafts hold no current pick on Kevin Coleman Jr., and the board ranks him 194th overall on the rest of his evidence.

Our board does not carry Isaiah Williams at all right now: live drafts have stopped taking him and there is no player market on him this week, so he has no rank, no tier and no ADP here.

The market-based projections

The market has Kevin Coleman Jr. at 0.5 PPR points a game off 1 market across 1 market source. That is 30 percent of what a wide receiver's projection needs, so it is a fragment of one rather than a projection.

No season market is posted for Isaiah Williams, so the only market valuing him on this page is the draft room.

This season through Week 9

Through Week 9, Kevin Coleman Jr. has been on the field for 20 percent of MIA snaps, drawn 6 percent of the targets and had 5 percent of the red zone chances.

He has taken 1 of the offence's 23 third down targets, had 0 of its 7 chances inside the five and seen 1 of its 10 two minute targets.

His 4 targets have averaged 12.5 air yards.

In Week 7 against NYJ he caught 0 of 1 target for 0 yards and did not score.

In Week 8 against NE he caught 3 of 3 targets for 46 yards and scored 1 touchdown.

In Week 9 against DET he carried 1 time for 16 yards and did not score.

Through Week 9, Isaiah Williams has been on the field for 54 percent of NYJ snaps, drawn 6 percent of the targets and had 3 percent of the red zone chances.

He has taken 5 of the offence's 69 third down targets, had 0 of its 17 chances inside the five and seen 4 of its 35 two minute targets.

His 15 targets have averaged 9.7 air yards.

In Week 7 against MIA he was not given the ball.

In Week 8 against LV he caught 1 of 1 target for 18 yards and scored 1 touchdown.

In Week 9 against KC he carried 1 time for 4 yards and did not score.

Their 2025 seasons

Kevin Coleman Jr. is a rookie, so there is no NFL season behind him to price him against.

In 2025 Isaiah Williams played 15 games and scored 58.7 PPR points, 3.9 a game, finishing WR98.

He caught 26 of 36 targets for 193 yards and 0 touchdowns, with 1 red zone target.

That came to 2.4 targets a game, a 72 percent catch rate and 7.4 yards a catch.

He was on the field for 36 percent of the snaps in the games he played.

Head to head

This season Isaiah Williams holds the bigger snap share, 54 percent against 20 percent.

Their target share this season is the same, 6 percent each.

Byes and availability

Kevin Coleman Jr. is off in Week 6. No bye is listed for Isaiah Williams.

Both players in full

Week 10 on the board

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