Should I start Zachariah Branch or Kevin Coleman Jr. in Week 7?

Updated Oct 21, 11:06 PM ET. Week 8 answers post Tuesday.

Start Kevin Coleman Jr.: 60 percent of the snaps and 19 percent of the targets over their last 3 games, against Zachariah Branch's 25 percent of the snaps and 7 percent of the targets. No market projection is posted on either of them this week, so this is a usage call, and a lower confidence one than a call made on a projection. What follows is what each of them has done.

Should I drop Zachariah Branch for Kevin Coleman Jr.?

Yes, on the rest of the season. Kevin Coleman Jr. projects 25 market-implied PPR points from Week 7 through Week 17 (2.3 a game over 11 games), Zachariah Branch 19 (1.9 a game over 10 games).

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Neither man carries a season projection right now, so this is their usage this season and their last full season's numbers, side by side.

Zachariah Branch

WR82 · ATL · bye 11

2026 vs anytime td line 0-6

Market-based projection: 3.3 pts a game Wk 6 price
Overall rank: 208

Kevin Coleman Jr.

WR84 · MIA · bye 6

2026 vs anytime td line 1-4

Overall rank: 210

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The gap

Board size315 draftable players

Draft data is not current for these two, so the figures that depend on it are left out. The call above comes from each player's usage.

Where the draft room stands

Live drafts hold no current pick on Zachariah Branch, and the board ranks him 208th overall on the rest of his evidence.

Live drafts hold no current pick on Kevin Coleman Jr., and the board ranks him 210th overall on the rest of his evidence.

The market-based projections

The market-based projection for Zachariah Branch is 0.7 PPR points a game off 1 market across 12 market sources. That is 30 percent of what a wide receiver's projection needs, so it is a fragment of one rather than a projection.

The market has Kevin Coleman Jr. at 0.6 PPR points a game off 1 market across 10 market sources. That is 30 percent of what a wide receiver's projection needs, so it is a fragment of one rather than a projection.

Zachariah Branch's projection is not complete, so the two figures are not set against each other here.

This season so far

Through Week 6, Zachariah Branch has been on the field for 24 percent of ATL snaps, drawn 6 percent of the targets and had 0 percent of the red zone chances.

He has taken 2 of the offence's 47 third down targets, had 0 of its 13 chances inside the five and seen 1 of its 18 two minute targets.

His 10 targets have averaged 1.1 air yards.

In Week 4 against NO he caught 2 of 2 targets for 10 yards and did not score.

In Week 5 against BAL he caught 2 of 2 targets for 15 yards and did not score.

In Week 6 against CHI he caught 2 of 2 targets for 9 yards and did not score.

Through Week 5, Kevin Coleman Jr. has been on the field for 51 percent of MIA snaps, drawn 13 percent of the targets and had 5 percent of the red zone chances.

He has taken 4 of the offence's 35 third down targets, had 1 of its 9 chances inside the five and seen 5 of its 18 two minute targets.

His 17 targets have averaged 13.9 air yards.

In Week 3 against KC he caught 1 of 4 targets for 3 yards and did not score.

In Week 4 against MIN he caught 1 of 4 targets for 3 yards and did not score.

In Week 5 against CIN he caught 3 of 7 targets for 30 yards and scored 1 touchdown.

Their last full seasons

Zachariah Branch is a rookie, so there is no NFL season behind him to price him against.

Kevin Coleman Jr. is a rookie, so there is no NFL season behind him to price him against.

Head to head

This season Kevin Coleman Jr. holds the bigger snap share, 51 percent against 24 percent.

This season Kevin Coleman Jr. holds the bigger target share, 13 percent against 6 percent.

Byes and availability

Zachariah Branch is off in Week 11 and Kevin Coleman Jr. in Week 6, so either can cover the other's bye.

Drop or keep

Should I drop Zachariah Branch for Kevin Coleman Jr.?
Yes, on the rest of the season. Kevin Coleman Jr. projects 25 market-implied PPR points from Week 7 through Week 17 (2.3 a game over 11 games), Zachariah Branch 19 (1.9 a game over 10 games).
Should I drop Kevin Coleman Jr. for Zachariah Branch?
No. Keep Kevin Coleman Jr.: he projects 25 market-implied PPR points from Week 7 through Week 17 (2.3 a game over 11 games), Zachariah Branch 19 (1.9 a game over 10 games).