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Should I start Zachariah Branch or Justin Jefferson in Week 7?

Updated Oct 20, 10:31 AM ET.

Start Justin Jefferson: 67 percent of the snaps and 21 percent of the targets over their last 3 games, against Zachariah Branch's 25 percent of the snaps and 7 percent of the targets. No market projection is posted on either of them this week, so this is a usage call, and a lower confidence one than a call made on a projection. What follows is what each of them has done.

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Neither man carries a season projection right now, so this is their usage this season and their last full season's numbers, side by side.

WR30 · ATL · bye 11

2026 vs anytime td line 0-6

Market-based projection
3.3 pts a game Wk 6 price
Overall rank
76

WR37 · MIN · bye 6

2026 vs anytime td line 2-2

Overall rank
92

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The gap

  • Board size299 draftable players

Draft data is not current for these two, so the figures that depend on it are left out. The call above comes from each player's usage.

Where the draft room stands

Live drafts hold no current pick on Zachariah Branch, and the board ranks him 76th overall on the rest of his evidence.

Live drafts hold no current pick on Justin Jefferson, and the board ranks him 92nd overall on the rest of his evidence.

By format he goes standard: ADP 4; 2QB: ADP 15.

The market-based projections

No season market is posted for Zachariah Branch, so the only market valuing him on this page is the draft room.

The market-based projection for Justin Jefferson is 2.9 PPR points a game off 1 market across 6 market sources. That is 30 percent of what a wide receiver's projection needs, so it is a fragment of one rather than a projection.

This season so far

Through Week 6, Zachariah Branch has been on the field for 24 percent of ATL snaps, drawn 6 percent of the targets and had 0 percent of the red zone chances.

He has taken 2 of the offence's 47 third down targets, had 0 of its 13 chances inside the five and seen 1 of its 18 two minute targets.

His 10 targets have averaged 1.1 air yards.

In Week 4 against NO he caught 2 of 2 targets for 10 yards and did not score.

In Week 5 against BAL he caught 2 of 2 targets for 15 yards and did not score.

In Week 6 against CHI he caught 2 of 2 targets for 9 yards and did not score.

Through Week 5, Justin Jefferson has been on the field for 74 percent of MIN snaps, drawn 25 percent of the targets and had 15 percent of the red zone chances.

He has taken 11 of the offence's 39 third down targets, had 0 of its 2 chances inside the five and seen 3 of its 10 two minute targets.

His 24 targets have averaged 11.0 air yards.

In Week 2 against CHI he caught 3 of 6 targets for 55 yards and did not score.

In Week 3 against TB he caught 2 of 2 targets for 32 yards and did not score.

In Week 5 against NO he carried 1 time for -11 yards, caught 6 of 7 targets for 79 yards and scored 1 touchdown.

Their 2025 seasons

Zachariah Branch is a rookie, so there is no NFL season behind him to price him against.

In 2025 Justin Jefferson played 17 games and scored 201.5 PPR points, 11.9 a game, finishing WR21.

He caught 84 of 141 targets for 1048 yards and 2 touchdowns, with 17 red zone targets.

That came to 8.3 targets a game, a 60 percent catch rate and 13 yards a catch.

He was on the field for 95 percent of the snaps in the games he played.

Head to head

This season Justin Jefferson holds the bigger snap share, 74 percent against 24 percent.

This season Justin Jefferson holds the bigger target share, 25 percent against 6 percent.

Byes and availability

Zachariah Branch is off in Week 11 and Justin Jefferson in Week 6, so either can cover the other's bye.

Both players in full

Week 7 on the board

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