Start Jacob Cowing or Calvin Ridley? Week 7

Our Week 7 call

Start Jacob Cowing over Calvin Ridley in Week 7.

Market-based projections have Jacob Cowing at 3.0 points and Calvin Ridley at 1.5, a gap of 1.5. No player market is posted for Jacob Cowing this week yet, so his 3.0 is the average of his market-based projections in Weeks 4 and 6 (2.0 and 4.0); the call is rebuilt when his market posts. No player market is posted for Calvin Ridley this week yet, so his 1.5 is the average of his market-based projections in Weeks 4 and 5 (1.2 and 1.9); the call is rebuilt when his market posts.

What the market projects

No Week 7 player market is posted for Jacob Cowing yet. His market-based projections were 2.0 and 4.0 points in Weeks 4 and 6, an average of 3.0, which stands in until his Week 7 market posts.

No Week 7 player market is posted for Calvin Ridley yet. His market-based projections were 1.2 and 1.9 points in Weeks 4 and 5, an average of 1.5, which stands in until his Week 7 market posts.

That puts Jacob Cowing 1.5 points ahead of Calvin Ridley on these projections.

Week 7 matchups

Jacob Cowing and SF visit ATL on Sunday at 1:00 PM ET.

ATL allowed 37.7 fantasy points a game to WRs this season over 5 games, the 6th most in the league.

Receivers caught passes for 181 yards and 0.8 touchdowns a game against ATL.

Calvin Ridley and TEN host CLE on Sunday at 1:00 PM ET.

CLE allowed 36.0 fantasy points a game to WRs this season over 5 games, the 10th most in the league.

Receivers caught passes for 165 yards and 1.4 touchdowns a game against CLE.

By points allowed to the position, Jacob Cowing has the softer matchup.

Injury status

Jacob Cowing is not on the injury report.

Calvin Ridley is not on the injury report.

Usage before Week 7

Through Week 5, Jacob Cowing played 31 percent of SF snaps, drew 4 percent of the targets, earned 7 percent of the air yards and had 0 percent of the red zone chances.

Jacob Cowing, Week 2 against MIA: 24 of 52 snaps, 0 targets and 0 catches for 0 yards.

Jacob Cowing, Week 3 against ARI: 17 of 54 snaps, 2 targets and 0 catches for 0 yards.

Jacob Cowing, Week 4 against DEN: 21 of 66 snaps, 1 carry for 2 yards, 1 target and 0 catches for 0 yards.

Jacob Cowing, Week 5 against SEA: 26 of 60 snaps, 2 targets and 1 catch for 9 yards.

Through Week 6, Calvin Ridley played 52 percent of TEN snaps, drew 6 percent of the targets, earned 7 percent of the air yards and had 2 percent of the red zone chances.

Calvin Ridley, Week 3 against NYG: 20 of 60 snaps, 1 target and 0 catches for 0 yards.

Calvin Ridley, Week 4 against BAL: 30 of 64 snaps, 2 targets and 1 catch for 13 yards.

Calvin Ridley, Week 5 against HOU: 35 of 63 snaps, 3 targets and 2 catches for 33 yards.

Calvin Ridley, Week 6 against IND: 2 targets and 0 catches for 0 yards.

Their 2025 seasons

In 2025, Calvin Ridley played 7 games for TEN and scored 47.3 PPR points, 6.8 a game, finishing WR116.

He caught 17 of 36 targets for 303 yards and 0 touchdowns, with 1 red zone target and 219 air yards.

He was on the field for 58 percent of the offense's snaps in the games he played.

Their other Week 7 calls

• Start Jacob Cowing over Bo Melton.
• Start Cody White over Jacob Cowing.
• Start Elic Ayomanor over Jacob Cowing.
• Start Calvin Ridley over Bo Melton.
• Start Kyle Williams over Calvin Ridley.
• Start Marvin Mims Jr. over Calvin Ridley.