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Start Zachariah Branch or Bo Melton? Week 7

Updated Oct 20, 2:36 AM ET.

Start

WR · ATL · vs SF

Market projects
2.4
recent weeks avg
SF D vs WR
27.9
7th fewest to WRs (2026)
Snap share
22%
Through Week 6
Target share
6%
Through Week 6
Market projects
0.9
recent weeks avg
Snap share
25%
Through Week 5
Target share
4%
Through Week 5

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Our Week 7 call

Start Zachariah Branch over Bo Melton in Week 7.

Market-based projections have Zachariah Branch at 2.4 points and Bo Melton at 0.9, a gap of 1.5. No player market is posted for Zachariah Branch this week yet, so his 2.4 is the average of his market-based projections in Weeks 4 and 6 (1.5 and 3.3); the call is rebuilt when his market posts. No player market is posted for Bo Melton this week yet, so his 0.9 is the average of his market-based projections in Weeks 4 and 5 (0.9 and 0.9); the call is rebuilt when his market posts.

What the market projects

No Week 7 player market is posted for Zachariah Branch yet. His market-based projections were 1.5 and 3.3 points in Weeks 4 and 6, an average of 2.4, which stands in until his Week 7 market posts.

No Week 7 player market is posted for Bo Melton yet. His market-based projections were 0.9 and 0.9 points in Weeks 4 and 5, an average of 0.9, which stands in until his Week 7 market posts.

That puts Zachariah Branch 1.5 points ahead of Bo Melton on these projections.

Week 7 matchups

Zachariah Branch and ATL host SF on Sunday at 1:00 PM ET.

SF allowed 27.9 fantasy points a game to WRs this season over 5 games, the 7th fewest in the league.

Receivers caught passes for 127 yards and 0.8 touchdowns a game against SF.

Injury status

Zachariah Branch is not on the injury report.

Bo Melton is not on the injury report.

Usage before Week 7

Through Week 6, Zachariah Branch played 22 percent of ATL snaps, drew 6 percent of the targets, earned 1 percent of the air yards and had 0 percent of the red zone chances.

Zachariah Branch, Week 3 against GB: 13 of 71 snaps, 2 targets and 1 catch for 7 yards.

Zachariah Branch, Week 4 against NO: 13 of 57 snaps, 2 targets and 2 catches for 10 yards.

Zachariah Branch, Week 5 against BAL: 12 of 64 snaps, 2 targets and 2 catches for 15 yards.

Zachariah Branch, Week 6 against CHI: 2 targets and 2 catches for 9 yards.

Through Week 5, Bo Melton played 25 percent of GB snaps, drew 4 percent of the targets, earned 5 percent of the air yards and had 0 percent of the red zone chances.

Bo Melton, Week 2 against NYJ: 9 of 59 snaps, 1 target and 0 catches for 0 yards.

Bo Melton, Week 3 against ATL: 21 of 66 snaps, 1 target and 0 catches for 0 yards.

Bo Melton, Week 4 against TB: 11 of 60 snaps, 1 target and 0 catches for 0 yards.

Bo Melton, Week 5 against CHI: 30 of 61 snaps, 4 targets and 3 catches for 20 yards.

Their 2025 seasons

In 2025, Bo Melton played 16 games for GB and scored 24.2 PPR points, 1.5 a game, finishing WR146.

He caught 4 of 13 targets for 107 yards and 1 touchdown, with 0 red zone targets and 100 air yards.

He was on the field for 9 percent of the offense's snaps in the games he played.

Their other Week 7 calls

Locks at kickoff, graded after. When the start/sit engine grades week 7, the call and the result appear on the public record, wrong ones included.

Week 6 on the board

Elsewhere on the board