Start Jacob Cowing or Zachariah Branch? Week 7

Our Week 7 call

Start Jacob Cowing over Zachariah Branch in Week 7.

Market-based projections have Jacob Cowing at 3.0 points and Zachariah Branch at 2.4, a gap of 0.6. That is inside the noise of a single catch, so treat it as close to a coin flip. No player market is posted for Jacob Cowing this week yet, so his 3.0 is the average of his market-based projections in Weeks 4 and 6 (2.0 and 4.0); the call is rebuilt when his market posts. No player market is posted for Zachariah Branch this week yet, so his 2.4 is the average of his market-based projections in Weeks 4 and 6 (1.5 and 3.3); the call is rebuilt when his market posts.

What the market projects

No Week 7 player market is posted for Jacob Cowing yet. His market-based projections were 2.0 and 4.0 points in Weeks 4 and 6, an average of 3.0, which stands in until his Week 7 market posts.

No Week 7 player market is posted for Zachariah Branch yet. His market-based projections were 1.5 and 3.3 points in Weeks 4 and 6, an average of 2.4, which stands in until his Week 7 market posts.

That puts Jacob Cowing 0.6 points ahead of Zachariah Branch on these projections.

Week 7 matchups

Jacob Cowing and SF visit ATL on Sunday at 1:00 PM ET.

ATL allowed 37.7 fantasy points a game to WRs this season over 5 games, the 6th most in the league.

Receivers caught passes for 181 yards and 0.8 touchdowns a game against ATL.

Zachariah Branch and ATL host SF on Sunday at 1:00 PM ET.

SF allowed 27.9 fantasy points a game to WRs this season over 5 games, the 7th fewest in the league.

Receivers caught passes for 127 yards and 0.8 touchdowns a game against SF.

By points allowed to the position, Jacob Cowing has the softer matchup.

Injury status

Jacob Cowing is not on the injury report.

Zachariah Branch is not on the injury report.

Usage before Week 7

Through Week 5, Jacob Cowing played 31 percent of SF snaps, drew 4 percent of the targets, earned 7 percent of the air yards and had 0 percent of the red zone chances.

Jacob Cowing, Week 2 against MIA: 24 of 52 snaps, 0 targets and 0 catches for 0 yards.

Jacob Cowing, Week 3 against ARI: 17 of 54 snaps, 2 targets and 0 catches for 0 yards.

Jacob Cowing, Week 4 against DEN: 21 of 66 snaps, 1 carry for 2 yards, 1 target and 0 catches for 0 yards.

Jacob Cowing, Week 5 against SEA: 26 of 60 snaps, 2 targets and 1 catch for 9 yards.

Through Week 6, Zachariah Branch played 22 percent of ATL snaps, drew 6 percent of the targets, earned 1 percent of the air yards and had 0 percent of the red zone chances.

Zachariah Branch, Week 3 against GB: 13 of 71 snaps, 2 targets and 1 catch for 7 yards.

Zachariah Branch, Week 4 against NO: 13 of 57 snaps, 2 targets and 2 catches for 10 yards.

Zachariah Branch, Week 5 against BAL: 12 of 64 snaps, 2 targets and 2 catches for 15 yards.

Zachariah Branch, Week 6 against CHI: 2 targets and 2 catches for 9 yards.

Their other Week 7 calls

• Start Jacob Cowing over Bo Melton.
• Start Jacob Cowing over Calvin Ridley.
• Start Cody White over Jacob Cowing.
• Start Zachariah Branch over Bo Melton.
• Start Zachariah Branch over Calvin Ridley.
• Start Jerry Jeudy over Zachariah Branch.