Keenan Allen or Isaiah Williams: who should I start in Week 5?

What the player markets price

The player markets price Keenan Allen at 7.5 PPR points a game, built from 3 markets across 12 market sources. That is the 115th highest figure of the 183 players the market prices.

The player markets price Isaiah Williams at 6.7 PPR points a game, built from 3 markets across 14 market sources. That is the 123rd highest figure of the 183 players the market prices.

Where the draft room stands

Drafters have formed no consensus on Keenan Allen: he carries no ADP, and the board ranks him 107th overall on the rest of his evidence.

Drafters have formed no consensus on Isaiah Williams: he carries no ADP, and the board ranks him 120th overall on the rest of his evidence.

This season so far

Through Week 3, Keenan Allen has been on the field for 64 percent of IND snaps, drawn 21 percent of the targets and had 11 percent of the red zone chances.

He has taken 7 of the offence's 20 third down targets, had 0 of its 6 chances inside the five and seen 5 of its 11 two minute targets.

His 20 targets have averaged 6.2 air yards.

In Week 1 against BAL he caught 6 of 6 targets for 32 yards and did not score.

In Week 2 against KC he caught 1 of 5 targets for 5 yards and did not score.

In Week 3 against HOU he caught 6 of 9 targets for 63 yards and scored 1 touchdown.

Through Week 4, Isaiah Williams has been on the field for 79 percent of NYJ snaps, drawn 11 percent of the targets and had 4 percent of the red zone chances.

He has taken 4 of the offence's 29 third down targets, had 0 of its 8 chances inside the five and seen 4 of its 21 two minute targets.

His 12 targets have averaged 7.0 air yards.

In Week 2 against GB he carried 1 time for 14 yards, caught 6 of 6 targets for 34 yards and did not score.

In Week 3 against DET he caught 1 of 2 targets for 21 yards and did not score.

In Week 4 against CHI he caught 2 of 3 targets for 73 yards and scored 1 touchdown.

Their 2025 seasons

In 2025 Keenan Allen played 17 games and scored 182.7 PPR points, 10.7 a game, finishing WR29.

He caught 81 of 122 targets for 777 yards and 4 touchdowns, with 15 red zone targets.

That came to 7.2 targets a game, a 66 percent catch rate and 9.6 yards a catch.

He was on the field for 55 percent of the snaps in the games he played.

In 2025 Isaiah Williams played 15 games and scored 58.7 PPR points, 3.9 a game, finishing WR98.

He caught 26 of 36 targets for 193 yards and 0 touchdowns, with 1 red zone target.

That came to 2.4 targets a game, a 72 percent catch rate and 7.4 yards a catch.

He was on the field for 36 percent of the snaps in the games he played.

Keenan Allen was available for 2 games more.

Head to head

In 2025 Keenan Allen scored 10.7 PPR points a game and Isaiah Williams 3.9, 6.8 a game between them.

Keenan Allen finished WR29 that year and Isaiah Williams WR98.

Keenan Allen had 86 more targets than Isaiah Williams, 122 to 36.

Keenan Allen had 584 more receiving yards than Isaiah Williams, 777 to 193.

This season Isaiah Williams holds the bigger snap share, 79 percent against 64 percent.

This season Keenan Allen holds the bigger target share, 21 percent against 11 percent.

Byes and availability

Keenan Allen is off in Week 13. No bye is listed for Isaiah Williams.

Keenan Allen is listed as questionable on the injury report.

What would change the answer

0.8 points a game is the entire case. The market restates it every week, and a line that moves moves the order with it.

The draft market is the half that is missing: when the consensus sample holds these two again it can order them differently from the price, and this page will follow the sample rather than the market price when it does.