Start Luther Burden III or Jalen Coker? Week 7

Updated Oct 20, 8:41 PM ET. Locks at kickoff, graded after. Week 8 answer posts Tuesday.

Start Luther Burden III over Jalen Coker

Start

Luther Burden III

WR · CHI · vs NE

Market projects: 12.8; fantasy pts
NE D vs WR: 31.7; 16th fewest to WRs (2026)
Upside: Rising; 82 of 100 at WR

Sit

Jalen Coker

WR · CAR · vs TB

Market projects: 12.0; recent weeks avg
TB D vs WR: 32.9; 14th most to WRs (2026)
Upside: High; 87 of 100 at WR
Snap share: 67%; Through Week 6
Target share: 24%; Through Week 6

Should I drop Luther Burden III for Jalen Coker?

Yes, on the rest of the season. Jalen Coker projects 131 market-implied PPR points from Week 7 through Week 17 (11.9 a game over 11 games), Luther Burden III 115 (11.5 a game over 10 games). For Week 7 the call starts Luther Burden III over Jalen Coker. So make the move after his Week 7 game.

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Our Week 7 call

Start Luther Burden III over Jalen Coker in Week 7.

Market-based projections have Luther Burden III at 12.8 points and Jalen Coker at 12.0, a gap of 0.8. That is inside the noise of a single catch, so treat it as close to a coin flip. No player market is posted for Jalen Coker this week yet, so his 12.0 is the average of his market-based projections in Weeks 4 and 6 (11.8 and 12.2); the call is rebuilt when his market posts. Drafters take Luther Burden III at ADP 51 and Jalen Coker at 126.

What the market projects

Player markets imply 12.8 fantasy points for Luther Burden III, with 100 percent of the markets a WR needs posted.

The market-based projection for Luther Burden III is 58 receiving yards, 4-5 receptions and 0.4 touchdowns (13, 11 and 13 market sources).

No Week 7 player market is posted for Jalen Coker yet. His market-based projections were 11.8 and 12.2 points in Weeks 4 and 6, an average of 12.0, which stands in until his Week 7 market posts.

The market-based projection for Jalen Coker is 0.4 touchdowns (8 market sources).

That puts Luther Burden III 0.8 points ahead of Jalen Coker on these projections.

Week 7 matchups

Luther Burden III and CHI host NE on Thursday at 8:15 PM ET.

NE allowed 31.7 fantasy points a game to WRs this season over 6 games, the 16th fewest in the league.

Receivers caught passes for 142 yards and a touchdown a game against NE.

Jalen Coker and CAR host TB on Sunday at 1:00 PM ET.

TB allowed 32.9 fantasy points a game to WRs this season over 6 games, the 14th most in the league.

Receivers caught passes for 146 yards and 0.8 touchdowns a game against TB.

By points allowed to the position, Jalen Coker has the softer matchup.

Injury status

Luther Burden III is not on the injury report.

Jalen Coker is not on the injury report.

Usage before Week 7

Through Week 6, Jalen Coker played 67 percent of CAR snaps, drew 24 percent of the targets, earned 27 percent of the air yards and had 12 percent of the red zone chances.

Jalen Coker, Week 1 against CHI: 57 of 68 snaps, 9 targets and 8 catches for 138 yards, 2 touchdowns.

Jalen Coker, Week 2 against ATL: 50 of 66 snaps, 9 targets and 8 catches for 66 yards.

Jalen Coker, Week 3 against CLE: 28 of 77 snaps, 4 targets and 2 catches for 18 yards.

Jalen Coker, Week 6 against PHI: 59 of 79 snaps, 13 targets and 6 catches for 97 yards.

Their 2025 seasons

In 2025, Luther Burden III played 15 games for CHI and scored 127.9 PPR points, 8.5 a game, finishing WR48.

He caught 47 of 60 targets for 652 yards and 2 touchdowns, with 4 red zone targets and 318 air yards.

He was on the field for 39 percent of the offense's snaps in the games he played.

Luther Burden III, Week 18 of 2025 against DET: 1 carry for 10 yards, 4 targets and 3 catches for 35 yards, 7.5 PPR points.

Luther Burden III, Week 17 of 2025 against SF: 38 of 66 snaps, 9 targets and 8 catches for 138 yards, 1 touchdown, 27.8 PPR points.

Luther Burden III, Week 15 of 2025 against CLE: 26 of 66 snaps, 7 targets and 6 catches for 84 yards, 14.4 PPR points.

In 2025, Jalen Coker played 11 games for CAR and scored 90.4 PPR points, 8.2 a game, finishing WR69.

He caught 33 of 43 targets for 394 yards and 3 touchdowns, with 3 red zone targets and 292 air yards.

He was on the field for 68 percent of the offense's snaps in the games he played.

Their other Week 7 calls

Locks at kickoff, graded after. When the start/sit engine grades week 7, the call and the result appear on the public record, wrong ones included.

Drop or keep

Should I drop Luther Burden III for Jalen Coker?
Yes, on the rest of the season. Jalen Coker projects 131 market-implied PPR points from Week 7 through Week 17 (11.9 a game over 11 games), Luther Burden III 115 (11.5 a game over 10 games). For Week 7 the call starts Luther Burden III over Jalen Coker. So make the move after his Week 7 game.
Should I drop Jalen Coker for Luther Burden III?
No. Keep Jalen Coker: he projects 131 market-implied PPR points from Week 7 through Week 17 (11.9 a game over 11 games), Luther Burden III 115 (11.5 a game over 10 games). For Week 7 the call starts Luther Burden III over Jalen Coker.